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China National Tourism Administration

Chinese President Xi Jinping has pointed out that tourism is an important channel for communications and mutual learning between different countries and cultures, an effective means for developing the economy and increasing employment. In recent years, the world tourism industry has kept growing and become the largest and fastest-growing industry in the global economy. China National Tourism Administration (CNTA in short) is an institution in charge of China tourism directly affiliated to the State Council. It is one of those very important institutions in china that foreigners’ issues get involved.


Responsibilities of CNTA

1. Coordinating the development of tourism, making development policies, planning and standards, drafting relevant laws and regulations and to supervise the implementation, as well as guiding the work  of local tourism.

2. Establish and organize the implementation of the market development strategies of domestic tourism, inbound tourism and outbound tourism, organize the implementation of the publicity of the image of the National Tourism and other major promotional activities, as well as guide the work of overseas tourism offices.

3. Organize the survey, planning, development and protection of the tourism resources. Guide the planning and development of the key tourist areas, tourist destinations and tourist routes, and guide the leisure vocation industry. Monitor the operating of tourism economy and take charge of issuing tourism statistics and tourism industry information. Coordinate and guide holiday tourism and red tourism.

4. Standardize tourist market order, supervise the quality of service and maintain legal rights of  tourists and operators.Normalize the operation and services of tourist enterprise and practitioners. Organize the drafting of standards on tourist regions, tourist services and tourist products, etc., and organize the implementation. Take charge of the overall coordination, supervision and management of tourist safety and emergency rescues. Guide the construction of the ideological infrastructure and the credibility system as well as operations of trade organizations.

5. Promote the international communication and cooperation of tourism and take charge of affairs relating to the cooperation with international tourism organizations. Make and organize the implement of policies of outbound tourism and border tourism. Examine and approve foreign travel agencies established in China, examine the market access qualifications of foreign-invested travel agencies and travel agencies engaged in international tourism, examine and approve overseas (outbound) tourism and border tourism cases. Take charge of affairs on special tourism. 

6. Establish policies on travel to Hong Kong, Macao & Taiwan with relevant departments and organize the implementation. Guide the promotion of tourist markets in Hong Kong, Macao & Taiwan. Take charge of the relevant issues on mainland residents traveling to Hong Kong, Macao and Taiwan, examine and approve Hong Kong, Macao and Taiwan’s travel agency in mainland. Examine the market entry quantifications of travel agency investment of Hong Kong, Macao and Taiwan.
7. Formulate and organize implementation of the planning of educate tourism talent. Guide the tourism training work. Establish the eligibility criteria and rating standard of tourism practitioners with relevant authorities and supervise the implementation

8. Undertake other issues assigned by the State Council.

Structure of CNTA

Internal Institutions of CNTA:
Offices, Tourism Promotion and International Cooperation Department, Personnel Department, Supervision and Management Department, Party Membership Committee, Retired Cadres Office,

Organizations directly affiliated:
Authority Service Center, Information Center, China Tourism News, China Travel & Tourism Press, China Tourism Research Institute

Main Associations:
China Tourism Association, China Association of Travel Agents, China Tourist Hotel Association, China Tourism Automobile and Cruise Association, China Tourism Association Tourism Education Branch of the China Tourism Association, Hot Springs Branch of the China Tourism Association , Foreign Institutions of China Association Of Tourism Journals

China National Tourism Administration set up 18 overseas institutions in 13 countries and regions. They are: Tourism Office in Tokyo, Tourism Office in Osaka, Tourism Office in Singapore, Tourism Office in Kathmandu, Tourism Office in Seoul, Asia Tourism Exchange Center (Hong Kong), Tourism Office in New York, Tourism Office in Los Angeles, Tourism Office in Toronto, Tourism Office in London, Tourism Office in Paris, Tourism Office in Frankfurt, Tourism Office in Madrid, Tourism Office in Zurich, Tourism Office n Sydney, Tourism Office in Moscow. 

Assistant Provided by CNTA


As tourism has become an important resource of economy growth and driving force for job creation, earning foreign exchange through export and promoting infrastructure construction. Chinese government especially the CNTA has attached great concern of travel service control, regulations and quality supervises. In recent years the quality service improvement of Chinese tourism industry has made a remarkable leap leading by the CNTA. Because we believe that the quality of tour guides and the services they provide is the key to the tourism industry perceive in China and abroad.

On 6th November 2017, CNTA had laid out new rules for tour guides ensuring the tourists in China could get a decent tour service. The new rules including punishments for tour guides who involved in misbehavior clarified, forced shopping, charge extra money against a client's wishes, steering their clients to illegal or immoral activities, such as gambling, drugs or sex. Those who break the rules will have their licenses revoked and fined as well.

Apart from those new rules, over the past a few years, Chinese CNTA has spared no effort in a hygiene program called Toilet Revolution. Many important tourist cities in China have taken part in this toilet revolution and built thousands more modern and hygiene toilet in cities especially within tour site areas to serve the tourists better in a much more comfortable and more convenience condition.

As supervise the quality of service, maintain legal rights of tourists and operators, normalize the operation and services of tourist enterprise and practitioners are one of the main functions of CNTA. Taking complaints and deal with related punishments are the main services that CNTA could do for tourists. In any rare occasion that you might need the detailed information listed below in contacting the CNTA

Institute to Receive Complain of China Tourism: Tourism Quality Supervision Management Institute of National Tourism Administration

Working Time:8:30-12:00 14:30-17:00 
Voice Tel: (010)65275315 
ADD:A9 Jianguomennei Avenue, Beijing 

Below is a list of Telephones of quality supervision institutes of several major tourism provinces and autonomous regions.


Complaint Tel 

Beijing Law Enforcing Brigade 


Beijing Quality Supervision Institute 


Tianjin Quality Supervision Institute 


Shanghai Quality Supervision Institute 


Chongqing Quality Supervision Institute 


Guangdong Quality Supervision Institute 


Guangxi Quality Supervision Institute 


Tibet Quality Supervision Institute 


Yunnan Quality Supervision Institute 


Shaanxi Quality Supervision Institute